{"id":1610,"date":"2021-06-22T11:30:55","date_gmt":"2021-06-22T11:30:55","guid":{"rendered":"https:\/\/borealcomunicacion.com\/barea\/"},"modified":"2024-09-03T10:21:27","modified_gmt":"2024-09-03T10:21:27","slug":"barea","status":"publish","type":"page","link":"https:\/\/borealcomunicacion.com\/ca\/barea\/","title":{"rendered":"Barea"},"content":{"rendered":"

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Barea<\/h2>\n

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\u201cA Boreal s\u00f3n eficients. Saben escoltar-te i plantejar-te qu\u00e8 necessites. Tenen un gust exquisit\u201d<\/em><\/p>\n

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Jordi Oliveres<\/h4>\n

CEO de Barea<\/p>\n

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Disseny de logotip i dossier de presentaci\u00f3<\/h5>\n
Aplicaci\u00f3 d’imatge corporativa a vehicles i cartelleria<\/h5>\n
Gesti\u00f3 de campanyes a Google Ads<\/h5>\n
Gesti\u00f3 de xarxes socials<\/h5>\n

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ENC\u00c0RREC<\/h3>\n

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Mudances i Muntatges Barea estava immers en un relleu generacional en la direcci\u00f3. Calia, doncs, aconseguir una imatge renovada per a la marca, que reflect\u00eds la seva evoluci\u00f3.<\/p>\n

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ACCI\u00d3<\/h3>\n

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Tenint en compte que la flota de vehicles de Barea t\u00e9 una gran mobilitat per tot Catalunya, aquests havien de presentar una imatge unificada, coherent i moderna. Per a aix\u00f2, es va dissenyar un nou logo, que fos f\u00e0cilment reconeixible i que encaix\u00e9s amb els diferents suports a retolar.<\/p>\n

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Tamb\u00e9 vam veure necess\u00e0ria la creaci\u00f3 d’un petit dossier de presentaci\u00f3 que reflect\u00eds aquesta imatge renovada i rejovenida de Barea.<\/p>\n

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D’altra banda, el competit sector de les mudances requeria un bon posicionament a Google, per aix\u00f2 Boreal va proposar una campanya de publicitat always on, amb l\u2019objectiu era aconseguir nombrosos leads.<\/p>\n

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Finalment, vam detectar poca pres\u00e8ncia a les xarxes socials, aix\u00ed que vam suggerir una estrat\u00e8gia digital per millorar el contingut i obtenir tamb\u00e9 m\u00e9s reconeixement a trav\u00e9s d’aquestes plataformes.<\/p>\n

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RESULTATS<\/h3>\n

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Una flota de vehicles amb una imatge totalment renovada circula per tot Catalunya, sent una de les principals cartes de presentaci\u00f3 de l’empresa. El dossier que vam dissenyar acompanya de manera positiva aquesta primera presa de contacte amb la marca. Tot aix\u00f2, combinat amb una bona estrat\u00e8gia digital, tant en social mitjana com a trav\u00e9s de les campanyes de SEM, mantenen l’empresa com a l\u00edder al seu sector a la zona, generant leads de qualitat de forma constant.<\/p>\n

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ALTRES<\/h2>\n

PROJECTES<\/h2>\n

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