{"id":1637,"date":"2021-06-22T11:30:02","date_gmt":"2021-06-22T11:30:02","guid":{"rendered":"https:\/\/borealcomunicacion.com\/mb\/"},"modified":"2022-09-14T06:39:17","modified_gmt":"2022-09-14T06:39:17","slug":"mb","status":"publish","type":"page","link":"https:\/\/borealcomunicacion.com\/en\/mb\/","title":{"rendered":"MB"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

Merc\u00e8 Borrell<\/h2>\n

[\/vc_column_text][vc_separator type=”small” position=”center”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

\u201cBoreal is polyvalent, they master social media, public relations and they know how to manage global projects. I trust them 100%<\/em>\u201d.\u00a0<\/em><\/p>\n

[\/vc_column_text][vc_separator type=”small” position=”left”][vc_column_text]<\/p>\n

Merc\u00e8 Borrell<\/h4>\n

Interior designer<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Events organization<\/h5>\n
Press office<\/h5>\n
Video creation<\/h5>\n
Live streaming<\/h5>\n
Social media consulting<\/h5>\n
E-mail marketing<\/h5>\n
Graphic design<\/h5>\n

[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”5\/6″]

\n\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\t<\/a>\n<\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_column_text]<\/p>\n

CHALLENGE<\/h3>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Merc\u00e8 Borrell Disseny d’Interiors is a multidisciplinary interior design studio located in the center of Barcelona. Founded in 1993 by Merc\u00e8 Borrell, among its most outstanding projects are some of the best hotels on the country such as the Monument Hotel 5 * GL, the Condes hotel in Barcelona or the Hotel Urban in Madrid, as well as prestigious restaurants such as Lasarte (3 * Michelin) or Oria (1 * Michelin) among many others. Merc\u00e8 approached Boreal because she was looking for a boutique agency that would capture her essence and go with her on different projects.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n

ACTION<\/h3>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

One of the first projects we carried out was the communication of the studio’s nomination for the prestigious “International Hotel & Property Awards” awarded by the British magazine Design et al. For this, we prepared different materials such as press releases, newsletters and interactive pieces for social networks in order to maximize the media coverage of the piece of news as well as to obtain the maximum number of votes for her nomination for the final gala that took place in Capri.<\/p>\n

Another of the projects we carried out at Boreal was the participation of Merc\u00e8 Borrell’s studio in the November 2020 edition of Barcelona Design Week. Their participation was based on an event in Local K, in the Serrahima space, headquarters of the Merc\u00e8 studio, in which a round table was held to discuss the future of the city of Barcelona as an international reference for design. Under the title “SOS DESIGN BARCELONA”, leading figures from the world of Catalan design such as Juli Capella or Marc Morillas joined the debate, which was attended by the Councilor for Creative Industries of the Barcelona City Council and the director of the Master of Elisava University \u00a0Josep Puig. The event, in face-to-face format for a reduced number of attendees\u2019 due to the restrictive anti-covid measures, was broadcasted live through YouTube Live to a wider audience.[\/vc_column_text][vc_empty_space][vc_empty_space][vc_column_text]<\/p>\n

RESULTS<\/h3>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Thanks to the actions carried out by Boreal, Merc\u00e8 Borrell was able to appear in different media both in the written press, TV and radio, giving Merc\u00e8 and her studio high visibility. Likewise, its careful participation in the Barcelona Design Week reached an interesting network of people and put on the map the spectacular space that the studio makes available for events or shootings in the center of Barcelona. With Merc\u00e8 we continue to collaborate on different projects such as the Marokko restaurant and lounge club, located in L’Escala through the design of different graphic materials.<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_single_image image=”1903″ img_size=”full” alignment=”center” qode_css_animation=”element_from_right”][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_single_image image=”1972″ img_size=”full” alignment=”center” qode_css_animation=”element_from_left” qode_hover_animation=”zoom_in”][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_empty_space][vc_single_image image=”1207″ img_size=”full” alignment=”center” qode_css_animation=”element_from_right”][vc_empty_space][vc_column_text]<\/p>\n

OTHER<\/h2>\n

PROJECTS<\/h2>\n

[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/3″]