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Flori Barea<\/h4>\n
Fundadora de Growing Group<\/p>\n
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Social Media management<\/h5>\nGraphic design<\/h5>\nContent creation<\/h5>\n
Content creation<\/h5>\n
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CHALLENGE<\/h3>\n
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Growing Group is a company dedicated to education in different ways. On the one hand, the To Grow Aula academy, located in Les Franqueses del Vall\u00e8s where school revision classes and different extracurricular activities are given mainly to kindergarten and elementary school students. Due to the stoppage caused by the COVID 19 pandemic, Growing Group took the opportunity to digitalize its extracurricular proposal by launching itogrow.com an online classes portal to continue offering distance education to academy students. For this, they contacted Boreal to leave the launch strategy in our hands.<\/p>\n
Once the pandemic stabilized and the classes resumed their presential format, Growing Group asked us to manage the social networks of the To Grow Aula academy, so based on the positive experience we had with I To Grow, we accepted the proposal with enthusiasm.<\/p>\n
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ACTION<\/h3>\n
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When we started managing the To Grow Aula networks, we were at that moment when we were beginning to recover normality. Thus, proper management of these platforms was very necessary, in order to successfully inform families of the new To Grow Aula proposals and of all the security measures that had to be followed in this new scenario.<\/p>\n
Still, we didn’t want all the content we published to be purely informative, so we made a plan to generate entertaining content that the students themselves or their parents could follow. We were also looking for dynamic content, where day-to-day life in the academy could be appreciated in a real way.<\/p>\n
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RESULTS<\/h3>\n
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To Grow Aula has a high level of activity on their social media profiles. We managed to create very dynamic content, especially through video capsules that continue obtaining high numbers of views. Through these profiles we manage to attract new clients and keep the families of current students up to date.<\/p>\n
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