Twenty years of friendship are a long way. If, on top of that, from these twenty years more than fifteen are spent working hand in hand, the understanding is total. This is why, when it was our time to become entrepreneurs we had no doubts: we had to do it together. We have thousands of hours of experience in one of the most competitive and innovative environments: the fashion retail business. Under our responsibility ambitious projects that seemed impossible to achieve became a reality, not without great effort, dedication and some tears along the way. Because we don’t know how to work any other way: putting our heart and soul into everything we do. And now we bring all this experience to our clients, to show them the way to make their company a better brand.
And after so many years in leading companies, why becoming entrepreneurs?
Because we think things can be different. Because since we have always put our heart and soul into our work, this time we wanted to do it somewhere that belonged to us, with our own values and where love and honesty do not conflict with professionalism and thoroughness. A place where people are above all.
Because we want to have a positive impact in our community, leave our children a better place… because at the of the day, we do it for Bruna, Olivia, Abril and Leo… They are also part of BOREAL.
Twenty years of friendship are a long way. If, on top of that, from these twenty years more than fifteen are spent working hand in hand, the understanding is total. This is why, when it was our time to become entrepreneurs we had no doubts: we had to do it together. We have thousands of hours of experience in one of the most competitive and innovative environments: the fashion retail business. Under our responsibility ambitious projects that seemed impossible to achieve became a reality, not without great effort, dedication and some tears along the way. Because we don’t know how to work any other way: putting our heart and soul into everything we do. And now we bring all this experience to our clients, to show them the way to make their company a better brand.
And after so many years in leading companies, why becoming entrepreneurs?
Because we think things can be different. Because since we have always put our heart and soul into our work, this time we wanted to do it somewhere that belonged to us, with our own values and where love and honesty do not conflict with professionalism and thoroughness. A place where people are above all.
Because we want to have a positive impact in our community, leave our children a better place… because at the of the day, we do it for Bruna, Olivia, Abril and Leo… They are also part of BOREAL.
Expert in marketing and communication, Carolina has been one of the pioneers in our country in the digital area. She has led digital transformation projects in two of the most important fashion companies in the world. A great communicator, she is an expert in social media and influencer marketing, disciplines in which she has signed some of the biggest success stories of the fashion and lifestyle industry. Honest and direct, she has worked on global strategic projects and led multidisciplinary teams. As an entrepreneur, her objective is to offer her strategic vision to Boreal Communication clients who seek to take their brand to the next level.
With 18 years of experience in the world of communication, there is no project ambitious enough for her. An expert in public relations, Georgina has led the international PR team of one of the most important fashion companies in the world. An expert in media, event planning, corporate communications and talent partnerships, she has led some of the most successful communication projects in recent times. A natural achiever, she is passionate and perfectionist, and takes special care of any project that falls into her hands. Now she puts all her expertise at the service of Boreal, an agency of which she is co-founder, to continue growing with her clients.