“For me it was key to connect with an agency that shared my vision and values. Boreal and Filla de Zoe know the tough side of the fast fashion industry and I wanted to avoid that approach. Feeling their help in my first steps in advertising on social media gave me a lot of security. I knew my values and essence would be fostered and when they created the first teaser video I just loved it, it was 100% me. Thanks so much!”
Founder at Filla de Zoe
Filla de Zoe, a brand in the fashion industry that sells kimonos and handmade garments, had a very defined personality and a very clear objective: to reach potential clients who would find in its brand that different and special piece with which to feel comfortable and free, a garment to nourish her soul.
To support the communication that the brand was already carrying out, at Boreal we deployed several advertising campaigns on social networks during its launch and produced a teaser video to create buzz before the products were online.
Filla de Zoe gained recognition on social media and increased its level of sales, thus successfully launching its new collection on the market. In addition, thanks to the careful selection of the audience in which the campaigns were targeted, it reached new quality potential clients who increased its base of followers.