“Leaving our launching strategy to Boreal was the best decision ever. I could focus on the business while the communication was managed by experts”.
Founder at Growing Group
Growing Group is a company dedicated to education in different ways. On the one hand, the To Grow Aula academy, located in Les Franqueses del Vallès where school revision classes and different extracurricular activities are given mainly to kindergarten and elementary school students. Due to the stoppage caused by the COVID 19 pandemic, Growing Group took the opportunity to digitalize its extracurricular proposal by launching itogrow.com an online classes portal to continue offering distance education to academy students. For this, they contacted Boreal to leave the launch strategy in our hands.
We structured the communication plan in different phases. First of all, it was necessary to start generating buzz before the launch on social networks. To do this, we created the Instagram and Facebook profiles and began to create content that followed a coherent image with the value proposition offered and the target audience. Once a community of followers had been created, a digital campaign was designed that included social networks and Google Ads. Likewise, a newsletter was launched to the academy student database in order to inform about this new online service. Finally, we launched a press release to the local media.
The editorial media coverage was very positive, achieving a full-page appearance twice in the region’s leading newspaper, an interview on local radio and a segment on the regional TV news program. As well, the campaigns provided quality leads with which to start offering private tutoring services online. Afterwards, when the health situation allowed the reopening of the academy, Boreal also began to manage its social networks by creating very dynamic content, especially through video capsules that continue to obtain high numbers of viewings.