“At Boreal they are efficient. They listen carefully and recommend exactly what you need. They have really good taste”.
CEO at Barea
Mudanzas y Montajes Barea was immersed in a generational takeover in management. It was therefore necessary a renewed image, especially through a new logo.
Considering that the Barea vehicle fleet is highly mobile throughout Catalonia, they should present a unified, coherent and modern image. For this, a new logo was designed, which would be easily recognizable and which would fit in with the different vehicles to be labeled. On the other hand, the competitive moving sector required a good position in Google, this is why Boreal proposed an always-on advertising campaign to get constant leads.
A fleet of vehicles with a completely renewed image circulates throughout Catalonia, being one of the image assets of the company. This, combined with the constant generation of quality leads captured in SEM campaigns, maintain the company as a leader in its sector in the area.