“In Boreal they are efficient. They know how to listen to you and propose to you what you need.They have an exquisite taste.”
CEO of Barea
Mudanzas y Montajes Barea was immersed in a generational takeover in management. It was
therefore necessary a renewed image, reflecting its evolution.
Considering that the Barea vehicle fleet is highly mobile throughout Catalonia, they should present a unified, coherent and modern image. For this, a new logo was designed, which would be easily recognizable and which would fit in with the different vehicles to be labeled.
We also saw the need to create a small presentation dossier that would reflect this renewed and rejuvenated image of Barea.
On the other hand, the competitive moving industry required a good position on Google search engine, that is why Boreal proposed an always-on advertising campaign to get numerous leads.
Finally, we detected little presence in social networks, so we proposed a digital strategy to improve the content and also achieve more recognition through these platforms.
A fleet of vehicles with a completely renewed image circulates throughout Catalonia, being one of the image assets of the company. The dossier we designed positively accompanies this first contact with the brand. All this, combined with a good digital strategy, both in social media and through SEM campaigns, keep the company as a leader in its sector in the area, who is constantly generating quality leads.