“Working together with Boreal in this new project has given me confidence and security from the beginning. Moreover, we share aesthetic tastes and we look carefully at all the small details, which are the ones who make the difference”.
Thanks to Txell Call, at the end of 2021, Smiroli emerges, a brand of perfumes and natural cosmetics that promises to transport you to different places with its wonderful smells. The brand presented a very well-defined image with a lot of personality, as well as excellent attention to details. Txell came to us looking for help in order to transmit that special essence of Smiroli on social networks and thus make the brand and its universe known.
Smiroli seemed to us from the first moment a very magical and personal project. We got to know the brand in depth and began to design a digital strategy for Instagram, which apart from organic content management, was accompanied by the creation of a small advertising campaign of IG ads and the creation of IG shopping, a tool that allows us to connect directly the chosen sales platform with our Instagram profile, tagging products and redirecting users to our online shop. In addition, we added to the digital strategy small email marketing campaigns, which also meant the creation of a solid and well-defined database.
Smiroli had a successful launch, which translated, in addition to sales, in people who felt admiration for the brand, who followed it and wanted it, as they let us know through messages. Collaborations with other profiles even emerged in a totally organic way. Currently, Smiroli continues increasing its community and its creator is beginning to consider new product formats to continue the growth of the brand