“Boreal designed and implemented a whole content strategy that aligned our digital image with the quality of our products, allowing us to reach a professional target that opens up lots of new possibilities”.

Manuel Acedo

CEO at Besform

Social media management
E-mail marketing
Copywriting SEO


Besform operates in the furniture sector, offering its customers suitable and personalized furniture for each space. Despite having a good offline presence and experience in the market, the brand still had a new universe to exploit and in which to grow: the online world.


After an intense internal analysis of the company, we undertook together with the brand a journey towards a noticeable change in the different online platforms. We gave meaning to social networks, creating quality content and betting on the use of words that summarize the essence of Besform. We also designed an online image that is curated and consistent with the brand image from which we started. Complementing network management at all times with:

– The creation of content for the blog of the website, to generate traffic and obtain a good SEO positioning.

– The creation of email marketing campaigns, to provide customers with valuable information and generate leads.


After having implemented a good digital communication strategy, the networks began to grow, search engine positioning increased and new synergies emerged for the brand.