“Trusting our communication to an agency such as Boreal allowed us to focus on what was important for us: highlighting the quality education we offer to our students. Boreal’s great work and professionalism did the rest: creating an excellent school climate and quality leads that ensure the sustained growth of our small school”.

Noreen Loughman

Co-founder and director at ISCAT

Internal communication

Social media advertising

Google Ads campaigns

Promotional material design

Press office

CHALLENGE

ISCAT La Garriga is a British school that offers an educational project that is different from the rest of the schools in the area. ISCAT came to us in order to gain visibility, retain current families and to communicate its value proposition among potential users of the school.

ACTION

For this, from Boreal we implemented an internal communication strategy to help transfer all the initiatives that were carried out in the school to current families. We also carried out a graphic and audiovisual communication campaign complemented with advertising on the main social networks to attract new families. The digital approach was key at a time of pandemic, betting on virtual open days to reach the maximum number of potential families. The production of a corporate video that shown the day-to-day life of the school from the point of view of the students, teachers and families was one of the core idea of the campaign. Finally, at Boreal we managed the relationship with the local media to announce the recognition of UNICEF as a school that respects the rights of children.

RESULTS

Outstanding improvement in satisfaction surveys and school climate. Acquisition of quality leads thanks to digital campaigns and editorial media coverage in quality media are some of the great results obtained from this joint work between the school’s management and our agency.

OTHER

PROJECTS